New Belgium explores the power of putting aside differences to protect public lands.

Sitting below the Rocky Mountains of Colorado, New Belgium Brewery has long understood the importance of healthy landscapes and rivers. Few industries rely as heavily on access to good quality land and water than brewers. In northern Colorado, much of that reliance on quality resources originates from places that are connected to Federally managed Public Lands. Most of Colorado’s Rocky Mountains are either National Forests, National Parks, or Wilderness Areas – used as places of resource conservation and preservation.

In addition to providing clean sources for water and land, New Belgium’s employees and customers are also known to for cultivating a deep appreciation for recreational access to those same Public Lands. Whether it is from mountain biking trails in the Roosevelt National Forest, rafting down the Cache La Poudre river, backpacking in the Never Summer Wilderness, or simply touring the local National Park, many of New Belgium’s customers are sure to stop for a pint after the day’s adventure.

It all comes from not knowing my left from my right when I panic. I went left when I should have gone right, and there was a cliff, and I went over two and a half times. We had some people at the bottom flip it back over, put some oil in the engine, aired up the tires, and went back to the trails. You can’t let stuff like that scare you. It’s just one of those things, you gotta keep going.

Valerie Douglas, Utah Jeeper

Knowing this, New Belgium Brewing, Inc., wants to inspire beer drinkers and non-beer drinkers alike to better understand what Public Lands are and why they are important to so many different people – and ultimately to us all. To do so, they produced these 3 short movies highlighting 6 different groups of people who use the land in very different ways, but share a common ground – to conserve Public Lands for multiple uses and to preserve access to Public Lands for future generations.

It all starts with this one minute intro.
And continues with an introduction to a bow hunter and rock climber.
Then finds common ground between a mountain biker and a Jeeper.
And then compares/contrasts lifestyles between an angler and a kayaker.

New Belgium Brewing is so commited to the cause of land and water conservation, that its’ Fat Tire brand of craft beer is donating up to $250,000 to organizations that protect and advocate for Public Lands across the U.S.

  • Fat Tire will donate $1.00 for every share on Facebook or twitter to the American Whitewater and National Wildlife Federation. Use #FindingCommonGround to show your support.
  • Fat Tire will donate 1% of total sales to nonprofits protecting the outdoors.
Mountain Biking on the Colorado Plateau with Fat Tire’s Common Ground.

The connection between outdoor adventures and craft beer is nothing new and this video series pays homage to that tight relationship in a meaningful way. Showing 6 different recreational users who normally have occasionally opposing views, that they share a goal and appreciation for access to well supported Public Lands. Fat Tire hopes that you can now too through the simple act of sharing a craft beer over your next adventure.